1. Know what you need. What is a book blurb? A celebrity-written endorsement of your book about three to eight lines on the back.
2. Decide who you will approach. Pick several authors or individuals who have some relation to the subject of your book. It helps if you know the person, or a friend knows the person. Contacting the person is probably the most difficult part of the process. Allowing them to have enough time is critical. Offer to allow at least three months for them to read your book and write the testimonial.
3. Send a nice small package. It should include a cover letter, a synopsis and press release about the book, sample endorsements, and the book itself.
4. Write a thorough cover letter. The cover letter should tell what the book is about and how they might benefit from having their blurb on the back of the book, on your book's website, etc. And of course, tell how it would help you.
6. Insert a generic press release for a book event. Whether it’s the book release party or a signing, include an event so the person writing the blurb knows you’re planning to market the book to live audiences.
7. Write and include a page of sample endorsements. Provide at least three, ideally five, that the celebrity can pick, that will fit the style of the person you are asking.
8. Why include the book? Would you write a testimonial about a product that you hadn't seen? Most other people won't either.
Nancy E. Randolph operates Just Write Books LLC offering consulting and coaching to writers. With over 50 years of writing experience and two decades in the publishing industry working with dozens of writers, Randolph has learned how to produce a manuscript that is ready for publication. Randolph uses that knowledge to help writers and authors reach their publishing goals. An active community member along with two others she founded and serves as a member of the board of Save Our Swinging Bridge.Org to ensure the maintenance of the historic Roebling-designed and -built bridge connecting Topsham and Brunswick.